Your team
- Joins the scoring call
- Sends target accounts, or an ICP to build them from
- Sets the weights for your factors
- Contacts the accounts at the top of the list
- Tells us what helps and what doesn’t
Get started with Harpoons
We agree what makes an account a priority for you. Then we research your target accounts, rank them and keep them up to date every week. Here’s what happens when you start, and what we need from you.
From your first call to weekly updates
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Scoring call
On a call of up to 90 minutes, we learn which companies you want to win and why your best customers bought. We also find out which changes tell you an account may be ready to talk. Bring the people who will use Harpoons.
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Your ten factors
We agree ten factors with you. For each one, we set what counts as evidence and how recent it must be. Then we build the research for each factor. See custom scoring.
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Your target accounts
Send us the companies you want to sell to, in whatever format you have them. Or tell us your ideal customer profile (ICP), and we pull the list for you. A full list, a few names or a short description all work.
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Research
We build a file on every account: the business, recent changes and the right people to contact. We grade each account against your factors.
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Your priority list
Sign in to see your accounts ranked by who to contact now. Each one has its reasons, sources and a suggested first message. See the priority list.
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Every week
We check your accounts again, update your list and alert you when an account moves up. See monitoring and alerts.
What we need from you
- Your target accounts. Either names of the companies or an ICP we can build a list from.
- The people who will use Harpoons. Their names, email addresses and roles.
- Two or three recent deals that you won. What happened at each customer just before they started to talk to you? We use this on the scoring call.
- One person on your side who can answer our questions.
What you don’t need
- A finished list of target accounts. We can build it from your ICP
- An operations team to build lists, workflows or scoring rules
- Knowledge of how we find or check each factor. That’s our job
- A new sending tool. Keep the tools you already use to reach out
Who does what
Harpoons
- Runs the scoring call and agrees your factors
- Builds your list from your ICP, if you need one
- Builds and runs the research
- Checks every account each week
- Explains every rank, with sources and dates
- Gives you a dedicated account manager
If something changes
- To change how much a factor counts, change its weight in Harpoons. The change applies to everyone on your team.
- To add or remove target accounts, send an updated list to your account manager.
- To add or change a factor, talk to your account manager. A new factor can need new research, so it can take time to set up.
- To connect your AI agents, set up MCP access and choose what they can see.
Book a call to
find out more
We’ll set up a quick 15-minute chat to see if it’s a good fit.
Request a demo