Know when a target account’s strategy changes
When a company enters a new market, buys another business or launches a new product, its needs change. Harpoons tracks these moves at your target accounts and explains what they could mean for you.
Why a new strategy means new suppliers
Big strategic moves create new work. A new region needs local partners. An acquisition brings systems to merge. A new product line needs new tools and new teams.
If what you sell helps with that work, the weeks after the announcement are when you’re most relevant. Later, the decisions are made and the budget is spent.
What we look for
- Expansion into a new country or region
- Acquisitions and mergers
- New products or business lines
- New funding that pays for a new plan
- Changes to how the company makes money
An example factor
A payments team that already covers Latin America wants to know when a target account opens there. That becomes one of their ten factors, with its own weight.
A different team might not care about Latin America at all. Their factors, and their scores, would be different. See custom scoring.
Example rule from a payments team
-
+14
Latin America / Spanish ops
You already cover the region. They just opened it.
Where we find strategy changes
- Company announcements and press releases
- News coverage
- Posts and interviews by company leaders
- Job postings in a new market or for a new product
- Public filings and results
- Other sources we’ve checked for usage rights and quality
How we record a strategy change
We keep plans and completed moves apart. If a leader says “we’re exploring a launch in Brazil”, the account brief records a stated plan. An announcement that the São Paulo office has opened is a completed move.
A company that already operates in a region hasn’t made a new move there. We only count a change as new when a source shows it’s new, and we date it to when it happened.
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