Weekly account monitoring, with alerts that matter
Companies change while their CRM records stay the same. Harpoons checks every target account each week and tells you when one becomes a priority.
Timing is the hard part
In enterprise sales, the right account at the wrong time still says no. A window opens when something changes at the company. It closes when they sign with someone else.
You can’t watch every account yourself. So Harpoons watches them for you, every week, and tells you when a window opens.
What we check each week
- Strategy changes, such as new markets and acquisitions
- Competitor changes, such as price rises at a supplier they use
- Leadership changes in the roles that buy from you
- Hiring and team growth in relevant areas
- Technology changes, such as a migration
- Executive posts and interviews
- Company filings and results
What happens in a weekly update
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We research each account again
We check the sources for your factors and collect anything new.
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We compare it with what we already knew
New evidence is added with its date. Old evidence stays, so you can see how the account has changed.
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We grade it against your factors
Only changes that matter to your factors move the score. News that doesn’t affect you stays in the background.
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Your list updates, and we alert you
Results update automatically. When an account moves up your list, you get an alert with the reason.
Alerts with a reason attached
An alert tells you which account moved, how far, and why. The reason links to the source, so you can check it and use it in your first message.
Your whole team gets the same priorities. When an account moves up, everyone can see it on the priority list.
Dates you can trust
Every piece of evidence shows when it was published and when we last checked it. A news story we find late is still dated to when it happened.
If a source fails or can’t be reached, we say so. The account keeps its last checked result, marked with its date. We don’t show a fresh result that we didn’t get.
Weekly means weekly. We check each account every week, not in real time. Some facts rarely change, so we check them less often. Every account shows when each fact was last checked.
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