Two dates, always
When it happened, and when we checked. An old story we find today is still dated to when it happened.
Buying signals that tell you when to reach out
A buying signal is a change at a company that makes it more likely to need what you sell. Harpoons watches your target accounts for the signals that matter to you, and shows each one with its source and date.
The signals we track
Each page explains what the signal is, why it matters, where we find it and how we record it.
Strategy changes
New markets, acquisitions and new products.
Competitor changes
Price rises, unpopular updates and reviews of current suppliers.
Leadership changes
New executives in the roles that buy what you sell.
Hiring and team growth
New roles and new teams that show where a company is investing.
Technology changes
Migrations, platform reviews and the tools a company uses.
Executive posts
Blog posts, public posts and interviews by company leaders.
Company filings
Annual reports, results and what management says about them.
Conference history
Talks and events your contacts took part in.
A signal only counts if it matters to you
The same news can be a strong reason to call for one seller and noise for another. A company opening in Mexico matters if you sell in Mexico.
So we don’t score every signal the same way. On your scoring call, we turn the signals that matter to you into ten factors. Your custom scoring decides which changes move an account up your list.
Signals, not guesses about intent
Some tools estimate a company’s interest from patterns in large data sets. Harpoons shows you specific, dated events at each account.
You can open the source, check it and mention it in your first message. That’s hard to do with a guess.
How we treat every signal
Linked to its source
Every signal links to where we found it, and says who said it. You can check it before you use it.
Fact, inference or unknown
We keep what a source says apart from what we infer. If we don’t know, we say so.
Book a call to
find out more
We’ll set up a quick 15-minute chat to see if it’s a good fit.
Request a demo